Made for more
More than where we come from
Alzara is an established personal care company with a strong connection to the Dead Sea. The Dead Sea gives the brand a distinctive origin and connects it to one of the region’s most recognizable natural resources. But Alzara has grown beyond being defined only by its location.
Today, Alzara combines more than 35 years of product knowledge, manufacturing capabilities and an understanding of what people and businesses need from personal care products. For consumers, we create products designed around everyday care and real-life needs. For businesses, we provide the capabilities needed to develop and manufacture personal care products.
35+
Years of experience
500+
Products manufactured
4
Product categories
6+
Export markets
Brand essence
Make it real
At the heart of Alzara is the ability to turn something from an idea into something tangible. An ingredient becomes a formula. A formula becomes a product. An idea becomes an opportunity. A product becomes a brand. Bringing together knowledge, manufacturing and product development, Alzara plays the role between an idea and its final expression.
Our foundations
01
Dead Sea origin
The Dead Sea remains an important part of Alzara’s identity and heritage. It gives us a distinctive origin — but origin is only the beginning.
02
Manufacturing knowledge
Behind every product is knowledge, process and experience. Our capabilities let ideas move from development into production with confidence and consistency.
03
Personal care
Personal care is at the centre of what we do. Products should be made well, and they should also be relevant, useful and enjoyable to use.
04
Partnership
We work with brands, distributors, retailers, spas, hospitality businesses and other partners looking to develop personal care products.
04
Partnership
We work with brands, distributors, retailers, spas, hospitality businesses and other partners looking to develop personal care products.
05
Evolution
Markets change. People change. Products change. Design changes. Alzara keeps evolving with them.
For people
Everyday care
Personal care products created for everyday routines, needs and experiences.
shop nowFor businesses
From idea to product
Private label manufacturing and product development that help businesses turn ideas into finished products, for local and export markets.
our manufacturingAlzara partnerships
01
An idea becomes a formula.
02
A formula becomes a product.
03